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Sample copy and rationale for navigation section
FEB DIGITAL WEB COPY
WRITING
Skills: Content strategy, brand identity, editing, writing
FEB Digital, a digital product consultancy in London, hired me to write the web copy for their new website. I referenced their branding documents to create short, concise copy that would appeal to their primary audience of project managers and C-level executives and also indicate the value FEB can add to companies. I also worked on rewriting and editing the case study copy and providing recommendations for how the content of each detailed study might be structured.
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